There is no much to say about Coca-Cola. Proudly worked together for 10 years on creating various concepts, from corporate image and product campaigns, to CSR projects dealing with both social issues and art & culture. We love to party together.
10 YEAR PARTNERSHIP
UNIQUE EXPERIENCE AND KNOW HOW Won on a local pitch.
Constant spreading of business (Coke Light, Coke Zero, Fresh&Co, Burn, Nestea, Ultra Energy…).
Creative hub for 7 markets in the region.
Example of understanding global brand and successful localization on regional level.
COCA COLA NCP campaign / Mobile every hour
•Full-scale promotion targeting younger population in order to increase frequency of occasional users and recruit new ones while stretching brand appeal among youth and total population
•Mechanics:
Send code via SMS and win a mobile phone every hour
TCCC B2B
•Direct marketing
–Letter to trade
–New product launch
–Information
–Special date anniversary
–Gifts
•Internal communication
–Brochures and flayers for employers
–News letters
–Kick off events
–Monthly and Annual awards for employers
•Trade
–KA (Key Accounts)
–L&T (Local & Traditional stores)
–CBR (Cafe, Bars, Restaurants)
•Events
–Trade events
–Parties for suppliers
–Annual awards for the biggest buyers
