Since its foundation in 1965, the Museum of Contemporary Art displays the most relevant artists, periods, movements and tendencies in Yugoslav, Serbian and international art of the 20th century. Furthermore, the Museum held a respectable position on the map of European and international museums of modern and contemporary art, which enabled it to intensely cooperate with relevant foreign museums, galleries, collections, curators and critics.

We created strategy to position Museum as high regional importance cultural institution and to create awareness (education) in general public and business surrounding of contemporary art significance and to provoke their interest in donation and sponsorship programs. We tend to increase number of members of “Friends Club”, along with increasing number of visitors.
We choose to increase PR, organize events and fundrising, promotion through media, bilboards, and print campaign.