In the domestic market Soko Štark is one of the leaders that continues a decades-long tradition of sweet-making. We have created relaunch campaign for SWEET, one of the most popular domestic chocolate bisquits with a series of ads focused on younger population. Relaunch campaign was aimed to re-build brand connection with youth so group of teenagers take part in all phases of the creative process. Playing together, we gain some extra coolness and sweetness for SWEET.
Project: Sweet Relaunch / Original ti
CD: Žaklina Nikolić KušićAD: Dragan Šašić